ATROVIA Policies

Acceptable Use & Messaging Policy

Effective 13 September 2026 · Version 2026-09-13

Atrovia can send text messages, place calls, send email and publish on your behalf. Every one of those is you contacting someone — with your business's name on it and your business carrying the legal responsibility. This policy explains what you may and may not do, and it is part of your agreement with us.

1. Who this applies to

This Acceptable Use Policy applies to everyone who uses Atrovia — the account owner, every user you add, and anyone acting on your behalf. You are responsible for your users.

It forms part of the End User License Agreement. Where this policy and the Agreement overlap, both apply.

2. General acceptable use

You will not use Atrovia to:

• break any law, or infringe anyone's rights;
• upload malware, or try to gain unauthorised access to any system, account or data;
• interfere with the platform or place unreasonable load on it;
• impersonate any person or business, or misrepresent your affiliation with one;
• harass, threaten, defame or unlawfully discriminate against anyone;
• store data you are not permitted to store — including payment card numbers outside a supported payment integration, and health or government identification data we have not agreed to receive;
• resell, sublicense or operate the platform as a service for businesses that are not your own.

3. Text messaging and calls

Atrovia's credits pay for text messages and call minutes. When one goes out, you are the sender — not Atrovia. These rules are not optional.

Consent

• Marketing or promotional texts require prior express written consent. The person must have agreed, in a record you can produce, to receive marketing texts from your named business at that number. A phone number on an invoice is not consent. A number you bought is not consent. A number from a form that didn't mention texts is not consent.
• Transactional texts — an appointment reminder, a job status, a quote the customer asked for — need prior express consent, which is generally satisfied when the customer gave you the number for that purpose.
• Keep the proof. Who consented, when, through what form, and to what wording. In a TCPA dispute the burden is on you to show consent, and "we've always done it this way" is not a defence.

Opt-out

• STOP must always work, along with the usual variants — STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT. Honour it immediately and permanently.
• Include opt-out instructions in your first message to anyone, and periodically after.
• Never text someone who has opted out, from any number, for any reason. Re-adding an opted-out contact by importing a fresh list is still a violation.

Timing and identification

• No messages before 8am or after 9pm in the recipient's local time. Several states are stricter. Atrovia schedules to the recipient's timezone where it knows it — where it doesn't, that is on you.
• Identify your business by name in the message.
• Don't spoof, mask or rotate numbers to evade filtering. Carriers treat that as fraud and it will get your numbers blocked.

Calls

• Scrub against the National Do Not Call Registry and any applicable state registry before making marketing calls, unless you have an established business relationship or written consent.
• Honour internal do-not-call requests immediately and permanently.
• Follow the same 8am–9pm window.

4. Carrier registration (10DLC)

US carriers require every business sending texts from a standard 10-digit number to register its brand and its campaigns — known as A2P 10DLC. This is a carrier requirement, not ours, and we cannot waive it.

• You must give accurate registration information — legal business name, tax ID, address, and a truthful description of what you'll send. Inaccurate registration gets a brand rejected or suspended, and carriers do check.
• Unregistered or misregistered traffic is filtered or blocked by carriers. Credits spent on a message a carrier refuses are still spent — the message left our system.
• Carriers may impose throughput limits and their own content rules on top of this policy.

5. Call recording in California

6. Email

Email you send through Atrovia must comply with CAN-SPAM and, where it applies, CASL and GDPR:

• A working unsubscribe link in every marketing email, honoured within 10 business days — same day in practice, since we process it immediately.
• A valid physical postal address for your business.
• Honest headers and subject lines. No deceptive "Re:" or "Fwd:" on a first contact.
• No purchased, scraped or harvested email lists. This also wrecks your deliverability, so the rule and your self-interest agree.

7. Prohibited content

Carriers block certain categories outright, and so do we. Do not send, through any channel:

8. Contact data you upload

You must have the right to hold and use every contact record you put into Atrovia.

• Purchased lists and skip-traced records are not consent. Buying a phone number gives you a phone number, nothing more. Marketing texts to a purchased list are the single most common way a small business gets a TCPA claim.
• Honour deletion and access requests from the people in your database — under the Privacy Policy you are the controller of that data and we act on your instructions.
• Don't upload data you obtained in breach of another platform's terms.

9. Using the AI agents

The agents are a tool for running your business. Don't use them to:

• generate content you'll present as written by a named real person without their agreement;
• produce claims about your business you know to be untrue;
• make an employment decision without human review — see section 8.5 of the Agreement;
• attempt to extract another customer's data, or to circumvent the platform's safeguards.

How the agents work, what they get wrong, and what you should always review: atrovia.co/ai-disclosure.

10. What happens if you break this

Depending on what happened and how serious it is, we may:

• warn you and ask you to fix it;
• pause outbound messaging on your account;
• suspend the account;
• terminate the agreement for cause;
• report the matter where the law requires it.

For a violation that threatens the platform, other customers, or our carrier relationships, we may act immediately and without notice. Carriers can also block your traffic independently of anything we do.

Credits spent are not refunded for messages sent in violation of this policy, and credits on a terminated account are forfeited. Under section 18 of the Agreement you indemnify us against claims arising from your messaging.

11. Reporting abuse

If you received a message from an Atrovia customer that you believe breaks this policy, or you can't get someone to stop texting you, email admin@atrovia.co with the message, the sending number and the date. We investigate every report and we will tell you what we did.